When Joseph was 5 years old, he asked his mother one night how his father finishes making all the shoes. Though Joseph would often worry about would happen if his father didn't get the orders in on time. Despite being poor, they were able to live comfortably. As a child Joseph spent most of his time with his mother while his father was busy making shoes. Joseph's father was a shoemaker who owned his own shoe store and his mother was a homemaker by trade, who would also take care of the finances. Joseph "Joey" Drew was born in Paterson, New Jersey in 1901. When he shows up in Chapter 5, he seems to have become remorseful and repentant, realizing his actions were the wrong ones and what Henry did was right.
His tape in Boris and the Dark Survival indicates a secretly vulnerable side to him. This is evident as he is heard speaking about sacrificing them to fulfill his wishes. He seems to care little about his employees, seeing them as expendable. On the surface, he seems like a jovial, caring, passionate, yet over-the-top man who wants others to accomplish their dreams, but as heard in his audio log in Chapter 4, this is all merely a façade as in reality he appears to be a greedy, manipulative, selfish, callous, cynical backstabber who only cares about his own gain and is willing to do anything to have it all to himself. With numerous references to Joey's harsh work ethic, a mind constantly disregarding old ideas for new ones, and his eccentricities regarding offerings to the gods, Joey's working personality hints at a more obsessive side to his work that slowly began to alienate his staff. In Bendy and the Ink Machine, the other cassettes left behind by many animation studio employees, however, paint a different picture beneath the façade. Claiming that belief can get everyone from anywhere in the world, Joey's larger than life attitude was most likely a major selling point to Henry when starting the studio. Speaking with a thick, distinctive western accent, Joey himself in his past age boasts the personality of a big thinker and dreamer, a man with large aspirations for both himself and his company. Joey is optimistic in general, which reveals him to be something of a workaholic (in other words, "compulsive worker"). The wheelchair he owns is used to help him move around when necessary. Only seen at the end of Chapter 5 of the first game in the current time of 1963, Joey is a tall, slight elderly-aged man of medium build with blue eyes, slicked-back grey hair and a slim moustache.ĭue to his current age, Joey has walking difficulties while still able to stand up and walk to some extent.
Another memo is a notice to the studio staff of Susie Campbell's then-recent employment. One of his memos reveals the existence of the Ink Machine and the Ink Makers positioned all over the studio. In the Joey Drew Studios Employee Handbook, it is revealed that he occasionally sent memos to staff members, which reveal much of his work. In Chapter 5: The Last Reel, Joey finally makes a physical appearance at the end when Henry came to visit his apartment.Īs hinted by few hidden secret messages and some of his audio logs in Bendy and the Ink Machine, and claims told by Norman Polk in Dreams Come to Life, Joey is the presumable overarching antagonist of the Bendy franchise. In Bendy and the Ink Machine, he is mentioned numerous times from Chapter 1: Moving Pictures to Chapter 4: Colossal Wonders in the audio logs scattered throughout the studio by the other employees and even leaves some of his own audio logs behind. No one knows why yet, but Joey Drew sends Henry back in a cycle. Initially founding the company with Henry, it is Joey's message to his old business partner 30 years later that draws Henry back to the old studio. He tried to use the Ink Machine for creating living versions of his cartoons, but they turned out mutated in the attempts that went wrong. Joey also wrote a memoir/animation guide entitled " The Illusion of Living", which was critically acclaimed among the general public. Joseph "Joey" Drew is an old friend of Henry Stein and the founder of Joey Drew Studios, famous for introducing the popular Bendy cartoons from the times of past as both a director and writer.
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